About the project
We began our journey with desire to simplify, clarify and drive the clients to the new local boutique shop. With a feminine name, a feminine color palette was a clear choice. There was chance to make typographic expression stand out and we took it. When you look at the number of different applications for this logo, you start to notice how adaptable it actually is. It can be used on any surface and material wether dark or light in shade.
Simplification is not just about reducing.
It is about cleverly combining and arranging graphic elements into meaningful relationships.
When we brainstormed the idea, the only logical way to do it was to use typography suitable for fashion industry and beautiful pink tones for accent that rounds the whole experience of the identity.