About the project
“Serbica” is a choral ensemble located in Sremska Mitrovica, Serbia. Serbian Choral Arts Ensemble "Serbica" advocates for values of passionate performance of choral and instrumental pieces. Name “Serbica” originate from the name of the flower “Ramonda serbica” that grows on central Balkan.
The graphic status of a group is a brand in the narrow sense. Skills while merging function and form represent a crucial brand imprint. "Serbica" by its function represents eliptically arranged books, when put this way, represent a flower (endemic plant, Ramonda serbica).
With its form, the logo is constructed in stunning proportions with the possibilities of use on different surfaces, sizes, materials, colors, etc. It is a sensational display of flowers in an elliptical form sculpted in a precise grid system.